Tuesday, October 22, 2013

Lightning photos

Lightning photos originally captured on video then found frame by frame...

effect only added to this last one

Friday, October 11, 2013

Social strategy points

  • Maybe trying to chase or change the trends is futile.
  • If you spot a trend on twitter, sometimes the links in the conversations can be used to create a story that others can follow.
  • Be constant in your conversation and message, this will build up a more regular following over time.
  • There is still a random and unpredictable part to trends so don’t be upset by the buzz, be patient.
  • Try to find a way to identify a trend by searching for hashtags.
  • Finding where the people are is just as important as your message, if there’s no audience then your well crafted message might not get the reach you want.
  • Trend influencers are all around you, it’s just about connecting dots.
  • Try to look ahead of the curve to predict new trends. To stay ahead of the curve, try to spot macro and micro trends.
  • A recent tipping point example is that 50% of the world is no longer rural but in cities.
  • It’s possible to trendjack a trend – taking away from the star and become the bigger star, this happens daily on Twitter, Facebook, Instagram, Pininterest, Youtube and even Crowdfunding sites.
  • Finding your niche value is key.
  • There is often a growing movement in the consumer space first e.g. Brand alignment with social cause that is in sync with your values as aims and goals has become an important way to attract and keep a growing followers and fans.
  • Realising how people network and engage with each other is key to actively encourage development on social networks and helping interaction and collaboration.
  • The key is to gaining value is to add value to people, so people want to engage with your brand or conversation.
  • You don’t want to always be the ones to be opportunistic, if you’re not creating your own content; you’re just a follower

Indonesia – the world’s fastest growing social media hub

Indonesia – the world’s fastest growing social media hub
Unless you’ve had business or holiday reasons to visit Indonesia, chances are this Asian nation might not be as familiar to you as, say, India or China. But here are some facts you probably weren’t aware of. As one of the world’s major economies, Indonesia is a member of the G-20. It covers over 17,500 islands and, with a population approaching 240 million, is the world’s fourth most populous country. What else? Indonesia is currently at the forefront of a technological revolution.

Indonesia’s growing love of mobile phones
While the economies in the aforementioned India or China have experienced fluctuations in fortune, Indonesia has steadily been nurturing a taste for the latest in computer and telecommunications technology. In fact, according to recent economic trends, Indonesians will be purchasing over 60 million mobile phones during 2013. This eye-watering figure represents a 114% penetration rate.
This ferocious upsurge is being driven by two factors: the replacement market and, even more significantly, social media. Samsung are leading the way in the Indonesian marketplace, taking the lion’s share of the two-thirds of mobile sales generated by international brands. Samsung, a South Korean conglomerate, are facing stiff competition from both local Indonesian retailers and the Chinese market (this chunk of the overall pie chart has risen to 37% and continues to grow). BlackBerry and Nokia are experiencing strong sales figures, although Apple is currently lagging some way behind.
Where the Indonesian market is really burgeoning is in sales of smart phones. Blackberry have seen their products shifting at a rate that represents a 30% increase. The 37 models they are offering in Indonesia have seen them taking around 50% of the market. Samsung, who have an even greater number of smart phones in their arsenal (some 225 models) have enjoyed a sales increase of over 130%, or 39% of the market.
Apple have not reached such impressive heights with their smart phones: their 13 models amount to a mere 2% of the overall sales. Similarly, the Nokia Windows phone (with 22 models) equate to 2% of the total. While they dominate the market in feature phones, they have come nowhere near matching Samsung’s dominance in Indonesia.
Mobiles and social media
As with elsewhere on the globe, the potent driving force behind smart phone sales in Indonesia is social media. Everyone from commuters heading into Jakarta’s financial district to farmers on the outlying Javanese islands are increasingly reliant on having virtual lifelines to the outside world in the palm of their hands. Interestingly, statistical research reveals that while one-fifth of the Indonesian population are connected to the web at home and 65% can surf in internet cafes, less than 10% possess PCs. This means that there is a vast pool of consumers who are reliant on mobile phones for maintaining network links, as well as providing entertainment.
Indonesians are particularly susceptible to social media. Meeting up with friends for chats and games, and getting together with likeminded people in groups, have been cultural mainstays for generations. These activities are more than catered for by mobile phone technology, which is one reason why smart phones have been so embraced in this part of the world.
Facebook and Twitter
Social media giants Facebook regard Indonesia as their fourth-largest marketplace. In the bustling capital, Jakarta, there are an estimated 11 million users. Of these, the most popular fan page subscribed to is Opera Van Java. The hugely popular improvised comedy show on the Indonesian Trans 7 TV station boasts 7.6 million fans. Other Facebook fan bases numbering well into the seven millions include Mario Teguh, the charismatic motivational speaker (7.3 million) and Dahsyat, the music TV show (7.2 million).
Twitter look upon Jakarta as the city at the foremost of their 140-character communication revolution, while the second city, Surabaya, follows at number six in their user tally. Every second of the day, the information superhighway is being bombarded by tweets – some 10.6 billion worldwide. The fact that 2.4% of these messages are emanating from Indonesia illustrates the scale of Twitter’s popularity in this corner of Asia. Indonesians are making a huge imprint on the ‘twittersphere’, typing out and sending a dizzying average of over 900 tweets every minute; that’s 15 every second! 87% of all these tweets are composed on mobile phones.
Twitter’s accounts in Indonesia can be further broken down to underline these enormous figures. Popular culture is just as all-pervasive here as anywhere else in the planet. The 26-year-old pop and hip-hop singer, Agnes Monica Muljoto, is followed by almost 6.8 million Twitter users. Songwriter and cultural ambassador Sinna Sherina Munaf, aged 22, can boast a tally of 5.3 million and rising.
Elsewhere in the Indonesian social media world, the most popular YouTube channels are malesbanget.com, with 4.1 million subscribers, Gadis Gery (2.9 million) and Pocari Sweat (2.85 million). Almost 1.4 Indonesians use LinkedIn, over 70% of whom are aged between 18 and 34 years old.
Indonesians aren’t just using Twitter as another form of communication; they are truly embracing the powerful potential of this social network, with over half the messaging being retweets. This means that Indonesian topics are frequently ‘trending’ in the overall Twitter listings.
This simple act of reading an original 140-character message and then passing it on has had a fundamental impact in many areas. When the Indonesian footballer Irfan Bachdim, who currently plays for Thai side Chonburi, tweeted an advert for his favourite isotonic drink (Pocari Sweat), many of his fans seized on his recommendation and retweeted. A trending topic snowballed, which had a significant sway on the global market. English Premiership football clubs, such as Arsenal, have realised the potential enormity of the market forces in the world’s fourth most populous nation. The North London side have established a Twitter feed aimed at Indonesian ‘Gunners’ fans, with messaging conducted in English and Bahasa.
The size of this market cannot be underestimated. Social media is embraced by an estimated 96% of the Indonesian population. This represents far more than the numbers reading newspapers or tuning in to the radio; in fact, this staggering demographic is a bigger ratio than anywhere else on the planet. Because Twitter and Facebook are now considered social mobile brands, they are gaining new users at a phenomenal rate as Indonesians engage with the expanding infrastructure that has been taken for granted in Asian countries, such as Singapore, for some time.
Demographic trends
Considering the Indonesian population is one clue to the phenomenal success of social media in the country. Two-thirds are over 15 years old. Of this total of 160 million people, all will own at least one mobile phone. (And, like anywhere else on the planet, a sizeable portion of the under-15s will also own these devices).
While Indonesia itself covers a huge area, with more than 6,000 islands spread over both sides of the equator, its far-flung population has been uniformly eager to embrace social media. Feature mobiles enjoy a 97% distribution, with the figure for smart phones standing at 78%. The latter are enjoying a surge in popularity as consumers are drawn to the availability of larger screens. There has been a particular flood in sales for 2-3 and 3.5 inch versions.
Indonesians are clearly enthusiastic about social media. Brands must be aware of this fact, as it is key to infiltrating the marketplace here. While the population have traditionally been drawn to local brands, the 10 most popular Facebook brands include BlackBerry, the Bali-based Surfer Girl, Samsung, Intel and Axe. Local brands feature far more prominently in Twitter.
But for any brand to gain a foothold in the Indonesia market it must engage with social media platforms. This point is crucial, with the preliminary stage of any campaign being to dip a toe into the Indonesian online community. Marketing executives must carefully analyse what is being discussed on social media, and understand the hot topics that are currently trending. A careful balancing act must be initiated, because unlike other Asian markets, such as Singapore, where a brand can be popular simply because it is widely-known and respected, Indonesians aren’t necessarily impressed by ‘famous’. The long-established integrity of brands reflecting local interest are just as important.
There is much proof of the inexorable growth of Indonesia’s social media, but a particularly telling instance was when popular Facebook game ‘Angry Birds’ was launched globally. The choice for this event was a suburban mall in Jakarta. Enthusiastic fans turned up in their droves, hopeful of winning prizes, with children as young as five displaying their keyboard dexterity. This was an example of the direction the Indonesian market is taking, with a new generation of potential smart device users already waiting in the wings. According to the Asia Vice-President of Rovio, the company behind Angry Birds, the reasoning behind the launch was: “… to ignite the whole market of Indonesia. To get them to like Angry Birds on Facebook and then play the game online." He added that the Indonesian capital was selected for a simple reality: this nation has become the social media capital of the world.


Thursday, August 08, 2013

over 500 Gig 5000 mp4 videos changed in under 10 hours

Problem:  I had over 500 Gig and 5000 .mp4 videos on S3 with cloudfront that weren't loading quickly!

Option 1 (bad idea) : Download, Transcode, Upload the video (would take about 2 months uploading)

Solution:  AWS Server – Created some custom scripts on Linux instance to change the headers of the video files.

This is the quickest method as it’s on Amazon network, we setup the server in same region as S3. We also setup multiple servers to run at same time in parallel.

Other notes:

MP4 files transcoded with software from any-video-convert.com are not starting quickly in your embedded media player

MP4 media files have a data block in them called a "moov atom" which contains metadata information about the media contained therein. In order to support the fast start option, this "moov atom" needs to exist and be placed at the beginning of the data file. Different transcoders are used to create the MP4 files, but based on tests Zencoder correctly is creating the "moov atom" at the beginning and enabling the fast start, whereas the software from any-video-convert.com may not be.

A good article which explains all of this here: http://www.adobe.com/devnet/video/articles/mp4_movie_atom.html

in the adobe.com article mentioned above, there are a number of media editing tools listed near the bottom of the article. You could certainly use those tools to examine the properties of your media files as they exist now to check for the correctness of the files' data, and their ability to support fast start options.

AWS Elastic Transcoder Service although not tested does do this also, so all files transcoded to MP4 output will have the "moov atom" placed at the beginning of the transcoded media file

MP4 FastStart.exe – Works on PC but would need to download / upload

Cloudberry Drive – Maps S3 Drive

If you need help (and are willing to pay a fair price for it): peter at digitalfishing . com

Tuesday, May 28, 2013

I just upgraded my 'find my hotspot' mobile android ap.

It's an app I've been working on in my spare time.

Recent changes:
Signal strength shown in the app and last date / time found also shown in app.

What it does:
  •  Helps you find a single wifi hotspot.
  • Most other apps show ALL open wifi networks but sometimes you might want to FIND ONLY ONE.
  • For example if you lost another phone or computer and you had the hotspot on.
The other find my phone type of apps  just show your phone on a map, but that's not good enought if you live in a city with many high rise buildings! This app will notify you once it detects your unique wifi hotspot... so you can know with some accuracy which floor in a building it was.

What I want it to do:
3D Augumented reality, overlay indoor field detection and targeting

Saturday, February 23, 2013

Vodafone UK iPhone unlocking

Just thought I'd post this experience incase there are others with the same problem.

Recently moved to Singapore and wanted to use my Vodafone UK iPhone here. There are various places that offer mobile unlocking from a temporary version to a full motherboard circuit change (would wipe all existing data).

I didn't like the idea of having a new circuit board in my phone from someone I didn't know and also the Vodafone UK iPhone unlocking process ended up being free for me (might depend on your contract)

  1. Backup to itunes, save photos etc
  2. Contact Vodafone UK and ask for phone to be unlocked, you'll need your IMEI which get from dialling *#06#
    You can contact Vodafone online, no need to call them from another country.
  3. Stay connected to itunes or connect again another time after backup
  4. Insert new SIM card (e.g. from new country.
  5. itunes > info (main page), click "Restore" (you may need to allow itunes to do a full update and the iOS on your phone).
    depending on your data it can take a few hours. (if you have your backup encrypted it'll take longer), if on a Mac I suggest to quite other non-essential programs using: utilities > activity monitor.
  6.  After the restore which resets your phone, you'll either get a message saying congrats phone is unlocked, or a message like:

    "The SIM card inserted in this iPhone does not appear to be supported. Only compatible SIM cards from a supported carrier may be used to activate iPhone. Please insert the SIM card that came with your iPhone or visit a supported carrier store."

    Itunes only showed
    "The SIM card inserted in this iPhone does not appear to be supported
    This iPhone is not currently setup to work with carrier you're attempting to use. Please insert another SIM card from a supported carrier or request that this iPhone be unlocked."

    Even after Vodafone told me the phone was meant to be unlocked.
  7. So I had to place my original old Vodafone UK SIM card back in the iPhone to be able to restore from my backup to it…. (I didn't want to use my old SIM card)
  8. After a few more attempts I contacted Vodafone again (twice more).. One email I got from them had a different IMEI number to mine !
    So you have to wait about 48hrs each time after asking for the unlock to happen before the signal is issued.
  9. Finally third try after about a week (Vodafone unlocked it officially and with no cost) it worked, kinda :) There seemed to be a few apps missing from the iPhone but after quitting iTunes and turning off/on the iPhone then doing a 'sync' (not another full restore), the apps were back. (Can't remember if I also restarted the computer at this stage).
  • Your lock is reset after the restore so you'll probably want to add that back.
  • It's good to have access to wireless as the phone somehow checks with Apple that it is unlocked.

Sunday, January 20, 2013

Getting some Fluid Dynamics help to optimise my propeller design

Getting some Fluid Dynamics help to optimise my propeller design.
We're comparing different versions to each other and standard designs.
Later I hope to get an advanced full-scale prototype built, then work on the prototype drive system and prototype boat design.