Friday, April 24, 2009

Brandstation User Activity Insight with Polestar

Brandstation site owners now have access to powerful User Activity Reports which are integrated with SAP BusinessObjects Polestar!

As a site owner you in the Admin > Activity Report page, there are two new links.
“Export User Activity Report” allows the latest social network activity to be saved as an excel file.

“View User Activity in Polestar” adds a powerful visualisation to network activity.

image: most active participation around a tagged topic

As the brandstation team have created enterprise social network applications we understand that typically the larger the organisation the more perspective is needed to visualise usage and behavior statistics to highlight the big picture and drive business value.

image: relationship between members around activities

By integrating the brandstation User Activity data with Polestar ondemand, you can now get an in-depth understanding of the behavior and participation on your social network. For example you might want to highlight where focused conversations are happening, who is having those conversations, which users have the strongest relationships or predict what activities will be the most popular amongst different users.

image: event search with member trends

Integrating brandstation with SAP BusinessObjects Polestar means you now have simple, rapid analytical power to provide immediate answers to business questions. You can use keyword searches to explore information in business intelligence, problem solving and communications.

The real time nature of social networking presents a problem in understanding how business processes are solved. So far this has remained untouched by social network applications. With Polestar we’re now able to mashup data from disparate data tables of social network user behavior into a new fluid and rich interface, representing member engagement activity and conversation participation. Further, we’re able to drill into specific topics and with date/time stamping to find emerging trends.

image: visualise contribution of tagged content and user activity

Possible usage scenarios:
Wanting to know which people are likely to be the most active contributors around a specific topic and to engage and participate in conversation.

image: which are the most active members

The brandstation social network platform also allows you to select specific activities and topic areas to further focus on active members in those areas.

image: contribution of activity tagged topics

What are the most used interaction methods and social network site features by people in the network to know what to promote for highest adoption in your network.

image: most popular activities

The platform called "brandstation" has user activity reports which include:
Username – unique for person identification
User activity – currently covering these functions: created a blog post, updated a blog post, created an event, updated an event, logged in, logged out, wrote a comment on a blog, wrote video comment, updated their status, updated their profile, joined a Team, left a team, accepted an event, declined an event, added a friend, uploaded a File, created a new team, updated a team, added a new forum topic, added a new forum reply, updated a new forum topic, updated a new forum reply, added a new RSS feed, updated an RSS feed, added a new bookmark, updated a bookmark, added a new video, updated a video
Date and time – reference to specific localised region
Participation points – points attributed to user activity where the point rules are defined by the site owner
Relationship – indicates the other users who have also made a contribution to the conversation
Site – indicates the social network site where the user activity was recorded
Tags – based on the submitted content tags or keywords of the related activity item

image: correlation graph of activity spread