Thursday, March 29, 2007

video mixing and sharing - which site?

... so many video mixing / sharing sites out there i need to find what's powerful but simple enough to use, so far: - v. good permalink and format features
youtube - popular
metacafe - meant to be better that youtube
splashcast - nice stats view but still some bugs, no embed branding till rollover
magnify - too much branding

Friday, March 23, 2007

AVAAZ present 100,000 signatures on climate change

Avaaz campaigners hand-delivered our 100,000-signature climate change petition to the environment ministers of the world's most polluting countries. It worked. The chair of the meeting waved the petition in the air, calling on his fellow ministers to act--and they agreed that climate change would be the #1 issue at the G8 summit in June.

When people take about saving energy... i like to keep in mind that electricity isn't bad but how it's created can be damaging to our planet and impact on our climate. More energy can be collected through solar power than all nuclear powerstations! Then there's also wind, wave, hydro ...! I love the way windmills look, compare them to nuclear or coal powerstations!

Tuesday, March 20, 2007

i want my pre-roll video - haha

Pre-roll is oftentimes scorned because of its perceived disruptive nature to consumers who are seeking specific video content. However, in a survey done by the Online Publishers Association, 62% of consumers said they were accepting of ads up to 30 seconds in length, with an additional 38% accepting of ads of longer lengths. The study also states that "Consumers are viewing video ads and are taking action, including checking out related links & Web sites as well as purchasing." With that being said, we should continue to monitor consumer reactions and acceptance levels as the industry continues to refine and develop video content on the Web. Already we have seen the unofficial standard for pre-roll move to 15 seconds, which demonstrates publishers are listening to consumers.

As we continue to see more advertisers add video to their campaigns, we should not discount pre-roll video as an ad unit. Much like the 468 banner that has given way to many larger and more creative formats, pre-roll will most likely evolve and be used differently moving forward. In the meantime, including pre-roll video in an integrated campaign is proving to be effective and worth the consideration.

It's not so far off that consumers will get credits for watching video ads online.

Monday, March 19, 2007

market for TV over the Internet

According to iSuppli, the market for TV over the Internet is likely to increase to euro2 billion (US$2.6 billion) by 2010

Tuesday, March 06, 2007

Shelfari got funding

community - February 28, 2007 they announced funding by along with some strategic investors - well done.

Every book group in their system has its own shelf. Members of the book group can add books to the shelf. When looking at a book you can always click "Show on..." to add the book to groups you belong to.