Wednesday, November 29, 2006

video stats

In 2001 the national statistics report stated that 99.33% of the UK population were on dial-up connection, by contrast the same survey in 2006 has found that 69.2% of all consumer connections are now on broadband.

YouTube and other online video sites are stealing viewers away from TV in the UK, according to a report by the BBC today. 43% of online video viewers said they watch less TV as a result of YouTube and similar sites, while 20% of those say they watch “a lot less”. Only 3% watch more TV than they did a year ago, while 54% watch the same amount. Three quarters of these viewers watch more online video than they did a year ago. However, it’s worth noting that these are the stats for those who watch video online at least once a week - 67% of the UK population don’t watch online video at all, and don’t plan to within the next year. Unsurprisingly, it’s young people who are leading the way: 28% of 16-24 year-olds watch online video at least once a week.
As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.

.. just wait for more internet tv stats !

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